3 Key Steps to Take Before Starting a Business by Jason Boreyko
Have you been thinking about starting your own business? Has this thought been nagging you for years but you never found the courage to do it? Marketing and startup expert Jason Boreyko knows exactly what you’re feeling and where you’re coming from. He himself had wrestled with a business idea for years before he took the plunge. He knows just how scary it can be.
If you’ve been dreaming about being your own boss and running your own business but you’ve so far not take any steps towards achieving your dream, Jason Boreyko shares a few tips that could help you get started on the right track.
1. Take stock of every mental obstacle stopping you from starting your own business
One of the biggest obstacles to success and happiness we will ever face is ourselves, says Jason Boreyko. How many times have you told yourself that you don’t have what it takes to start a business because you don’t have the capital, you don’t know the first thing about running a business, you don’t know if people will patronize what you’re offering, and you don’t know if it will be successful? That’s just it, says Jason Boreyko; you don’t know and it could go either way. You could be successful at the first try or you could fail and learn something valuable that could help you in your next business venture. The point is, you’ll never know unless you try. Who was it who said, “The greatest failure is failing to try”? He’s (or she’s) right.
Address each fear and obstacle and remind yourself that whatever happens, you’ll have peace of mind knowing that you did try.
2. Put value on the table
Owning a business shouldn’t only mean having a steady stream of income but more importantly, it should mean offering something that will enhance your consumers’ lives. If you’re focused on the profits, you miss out on doing something noble—that of helping others through what you offer. Focusing on the value that you can give to your consumers can help you find the right product/s or service/s to offer them. In other words, offer a solution to what your consumers are struggling with. Not only will this help you identify the right product/s or service/s, but it will also help you gain a loyal following. Focus on building a mutually beneficial relationship with your consumers, says Jason Boreyko.
3. Start small
What Jason Boreyko means by this is to make your offering as simple as possible. Focus on one specific area first, like for instance, offering a high-quality product that could help working mothers manage their time more efficiently, giving them enough time to take care of their personal needs as well. When your first product picks up, and your business starts to grow, that’s the time to consider expansion.
Having a single, solid product that will bring value to your consumers will also make it easier for you to pitch your idea to investors, reminds Jason Boreyko. Start small, and then go big when the right time comes.